Est articulée autour de deux supports, un spot publicitaire télévisé et une application mobile lors de la diffusion du spot à la tv (programmé tous les soirs à une heure donnée), les consommateurs devaient alors activer l'application et secouer leur téléphone intelligent le plus rapidement possible : coca cola chok. Chockchock e che rappresenta la prima pubblicità interattiva al mondo: un successo senza precedenti ogni giorno ad hong kong, alle 22 in punto, va in onda una pubblicità per far sì che diventi 'virale' è stata ideata un'applicazione, scaricabile gratuitamente, con la quale è cocacola china - chok. Srebrny lew na festiwalu cannes lions 2012 w kategorii media lions, podkategoria: best use of mobile devices agencja: mccann worldgroup hong kong. Sea lanes nearby carry most of china's oil imports any disruption could choke the world's second-largest economy owned, financed and built by china, gwadar occupies a strategic location yet islamabad and beijing for years denied any military plans for the harbour, insisting it was a purely commercial. In the year of 2012, his ground-breaking mobile-interactive campaign for coca- cola “chokchokchok” has been lariated with triple-hits at cannes lions and grand prix of various awards, further escorted the client to “best digital brand of the year” (2013) in asia's digital media award this campaign had named one of the. The print ad titled chok chok chok was done by mccann erickson hong kong advertising agency for coca-cola in hong kong sar china it was released in jun 2012. Chok chok' from hong kong is a brilliant example of this 6 creativity where technology is seamlessly integrated into the idea brand experiences must have scale for us that means putting an increasing focus on creative excellence in mobile the london olympics saw the best mobile campaign that we. You may have heard some of them before and some of them will hit you like a breath of fresh air but one thing is for sure, each of these songs from coke studio @ mtv, with their strong essence and emotion, will overpower and overwhelm you for sure here's a list of twelve songs from the studio that are a must in your.
Case study chok chok chok for coca-cola by mccann erickson hong kong. Our oceans are awash with throwaway plastic packaging we need coke to phase out single-use plastic bottles and invest in new alternatives. 2012年6月19日 category: best use of other digital media in a promotional campaign title: chok chok chok advertiser/client: coca-cola china product/service: coca-cola entrant company: mccann worldgroup hong kong sales promotion/advertising agency: mccann worldgroup hong kong. Coca-cola's new chinese television commercial allowed an interactive experience by allowing users to shake their phones at the screen to catch bottle caps and earn mobile games, discounts, and sweepstakes entries viewers simply had to launch the coca-cola chok app and fling it at the commercial.
Chased by drought, rising costs, and clean technology, india pivots on coal- fired power april 11, 2017 world's third-largest coal user joins china and us in shift from black fuel choke point: tamil nadu series order the choke point: india ebook more choke point: india stories facebook twitter google+. The gold award for the campaign awards this year went to coca-cola summer` chok` campaign by coca-cola china limited mr clory wong, marketing director - hong kong & macau, coca-cola china limited expressed his heartfelt thanks to his coca-cola team and their agency partners - mccann. There's no doubt that people power played a huge role in convincing coca-cola to admit the role they play in ocean plastic pollution and to actually develop a global plastics plan over half a million people signed the petition calling on coke to stop choking our oceans thousands of you emailed coke's.
Plastic is even ending up in the seafood on our plates coca-cola produces an estimated 100 billion throwaway plastic bottles every year – and billions of these will end up on beaches, in landfill and in the sea we're calling on the soft drinks giant to reduce their plastic footprint and stop coca-cola bottles choking our. Chok dee thai kitchen norwood - order food online for delivery and takeout best thai restaurant delivery in norwood. Sorry about the twigs, folks lego builders of sound - making-of montblanc - the beauty of a second cocacola china - chok chok chok dark knight - viral marketing campaign cinder case film - grand prix innovation ibm ads with a new purpose in its latest kraft foods make something amazing. Printed press: killing kennedy/ national geographic 35 2 museums: quai d' orsay/ restauration of « l'atelier du peintre » by courbet 36 3 brands: cocacola china - chok chok chok (gamification) 37 4 advertising: british airways 38 5 advertising: adidas mi pista 39 6 games: assassin's creed.
Chok chok chok coke's interactive tv-mobile gaming promotion chok_headerjpg coca-cola has had a long history of successful, innovative advertising in many media last summer, coke ran a campaign in hong kong that successfully combined the reach of tv with the engagement of mobile to create a true. The cannes lion award winning campaign coca-cola chok chok chok reached the top of the local app downloads for ios in a single day, reached 380000 downloa.
Coca-cola china's tv ad for the hong kong market invited viewers to use their smartphones to “chok” bottle caps flying across their tv screens a well-timed waggle of the phone would catch a cap on the phone's screen, earning points (to be redeemed later for sweepstakes entries) this mobile integration. México, df- coca-cola resultó ser el anunciante más premiado en el festival internacional de la creatividad cannes 2012 -concluido hace unos días- al recibir 22 leones y project re: brief | coca-cola | mobile ad demo chok chok chok – mccann worldgroup hong kong, china. Gold/ coca-cola chok chok chok cannes lions 2012 silver lion/ media lions/ coca-cola chok chok chok silver lion/ mobile/ coca-cola chok chok chok bronze lion/ promo & activation/ silver/ ground breaking/ bank of china group/ life insurance – “hk's 1st lifebillboard” the w3 awards 2008 silver/ best. The idea, says tawfik mathlouthi, who runs a radio station for france's muslim minority, came to him in the shower: to create a competing product to coke that would satisfy the needs of arab speakers in europe and elsewhere for soft drinks, while providing jobs and economic growth ''my son adores.